A webform is an online interface that enables users to input and submit data through a web browser. Embedded forms take this a step further by integrating directly into a webpage or application, allowing users to complete and submit the form without leaving the site. The primary advantage of embedded forms is that they provide a seamless user experience, enabling visitors to stay on the same page while submitting their information.
To add a form to your site, you would use these steps:
Common Embedding Methods:
Improved user experience: Embedded forms provide a seamless experience by allowing users to interact with your site without interruptions.
Increased engagement: Strategically placed embedded forms encourage users to engage more with your site, which can increase conversion rates. Forms can also be designed as quizzes, which are powerful tools for lead generation.
Easy maintenance: Externally hosted forms can be updated and maintained independently. This reduces the need for direct changes to your website's code and minimizes potential performance issues.
Embedded forms can be utilized in various ways to enhance your website's functionality and engagement. Here are some of the most common use cases:
Creating an embeddable form in QuestionScout is a straightforward process that takes just a few minutes. Here's a step-by-step guide to building a simple contact form:
Log into your QuestionScout account or sign up here. Once you're in, select the "New Form" option to start building your form. You can choose to begin with a pre-designed template or start from scratch. Let's select start from scratch and go with the traditional format.
To add elements, click the "Add" button, which is highlighted by default when you create a new form. QuestionScout offers various form elements, including multiple-choice, image choice, scale ratings, and matrix options.
Add the title element to describe your form. On the right, you will see the field settings, where you can change the label.
Let's add two Short Answer fields and set the field as Required. You can add placeholder text as an example.
Add a Section and set the number of columns to 2 to arrange the fields side by side. To add elements into a section, go to the navigator and simply drag the required element over the section and drop it in. Similarly, you can rearrange fields by dragging and dropping them into your desired order. Similarly, add the rest of the fields.
Personalize your form to match your brand using QuestionScout's stock themes or create a custom theme. Use the Custom Code tab to add custom HTML, CSS, and JavaScript for advanced styling.
That's it! your form is ready. Check out the settings tab for more options.
When you're ready to share your form, press the "Share" button at the builder's top-right corner. Pressing the toggle will make your form go live.
Select one of the embedding options and copy the embed code:
To embed the form on your website, access the HTML editor of the webpage where you want the form to appear, then paste the copied embed code into the HTML. If you're using WordPress, you can also use a plugin.
Embed a form in WordPress:
Embed a form in Wix
Embed a form in Squarespace:
Embed a form in Webflow:
Customise post-submit actions: Show a custom thank you page or redirect users to a specific URL.
Protect against spam: Enable Invisible reCAPTCHA to safeguard your form against spam, fraud, and abuse.
Track abandonment rates: Capture data input by respondents even if they do not submit the form, reducing potential data loss.
Export responses: Export results as a CSV file or connect to an external database via Webhooks. Use Integrations to communicate with other apps to send submissions directly to a compatible web app or URL.
Use intelligent fields: Pass pre-existing information into your form via the URL, automatically capturing it in the response and pre-filling fields to boost conversion rates.
Enforce input validation: Validate user input on both the client and server sides to prevent malicious data injection attacks, such as SQL injection and cross-site scripting.
Form length: Generally, shorter forms lead to higher conversions. However, the context, conversion type, user expectations, and incentives should also be considered. For instance, a detailed credit card application could result in higher conversions despite having multiple fields.
Use clear labels: Clear instructions within labels help users understand what is required, reducing confusion and errors. Placeholder text can guide users on what to enter, especially for fields with specific formats or requirements.
Enable prefill: Prefill enhances user convenience by reducing redundant data entry, particularly for returning users or multistep forms.
Ensure data security and privacy: Inform users how their data will be used, stored, and protected through a clear and accessible privacy policy.
Consider multistep forms: Multistep forms can sometimes be more optimal than single-step forms. Splitting a long process into smaller, manageable steps makes it feel less overwhelming for users. This approach often leads to higher completion rates because people are more likely to finish a form broken down into bite-sized chunks.
Use effective error messages: Instead of generic alerts like "Error" or "Invalid input," provide specific feedback about what went wrong and how to fix it.
